Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who take advantage...
If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with brands on...
If you’ve noticed the click-through rates on your email marketing campaigns have taken a nose dive recently, it’s time to inject some creativity into the special promotions you’re sending your guests. So what kind of deals can you send? Take a look...
What makes a special attractive and sell to your audience? That is the key question. Is it price?Is it the inclusion?Is it the way it is presented? The answer is simple, it is all of them. There is no use advertising or promoting a special on your website or...
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question ‘What Now?” Firstly be under no impression that you...