We’ve already discussed the importance of using email list segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information...
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up the...
As you have probably heard by now, “to attract links you need great content.” But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and...
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's. The deal will see Frommer’s 55 year old database of hotels and international attractions merged...
Including an image with your blog post is one of the best ways to catch the reader’s eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel’s blog for fear of cost or copyright issues,...
A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates. The photo optimisation study, conducted by Intent Media, looked at dozens of property listings on Orbitz. It revealed that...
If you struggle to memorise that long string of random numbers that makes up your hotel’s Google + business page, you’ll be pleased to hear that Google is in the process of rolling out shorter, more professional custom URLs to thousands of its...