New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard. Originally popular with designers, food lovers and artists, it turns out the free photo...
Month: May 2012 Archive
Facebook to Resorts: The Rules of Engagement
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement. In a...
Google: Why A Mobile Website Instead Of An App For Your Resort
Writing recently in Google’s AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platform for...
How Mobile Technology Has Transformed Travel
The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones. My Destination has illustrated this transformation with a new, easy...