Your Terms and Conditions are a major part of the booking process, however more often than not; they aren’t given the time and attention needed to be useful. They are one of the key factors when handling a situation such as a cancellation, a change of mind or even in...
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements of your marketing campaign are working for you, and which...
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system. Tesco Fresh & Easy have been piloting the new...
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more around the...
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network’s marketing...
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward. At a recent...
The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign. The study argues that...
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the amendments and cancellations in eTourism Online when this happens?First and foremost we need to know about it! This is particularly important if we...