After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe, with adoption...
Google have recently introduced “Search Plus Your World,” a new personalised search results page that incorporates social content from your Google Plus network with standard search results. The new layout displays results which have been recommended or...
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on the Facebook...
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly personal direction in which search results are heading. At the...
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel & Lodging Association and STR. The 214 page report is the most extensive examination to date of the use of distribution channels within...
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing...
Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users. Research presented by a focus group at the Mobile Insider Summit revealed that while smartphones were responsible for most mobile traffic during the...
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind. The PhoCusWright report found that while the overwhelming majority of consumers questioned used social...
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property’s performance and reputation on TripAdvisor, allowing...