The power of social networks can be tapped to promote your resort business. Resort owners can post their advertisements, promos and upcoming events to these channels to be accessed by social networking users. The proliferation of social networks with enhanced...
Month: January 2011 Archive
How to: Design and Launch an Online Community for Your Resort
The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians. This means that it is necessary to spend...
How to: Learn to optimise your Facebook page in 7 easy steps
First things first! For people who are newbies in the field of Internet marketing strategies, getting to know SEO and what it can bring to your website is a good starting point. SEO enhances traffic to one’s website, giving...
How to Evaluate SEO Effectiveness
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy. But now,...
The Seven Essential truths about Email marketing
Electronic mail (e-mail) provides the hospitality industry a flexible and cost-effective tool for trial and distributing sales as well as promotional messages to their existing customers and prospects. But the biggest and common mistake of email marketers (and often...
8 Sweet Ways to Drive More Traffic to Your Site
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort’s website get more traffic?Here...