Marketing experts always emphasise the need to regularly create fresh and original content that it’s easy to overlook the potential of previously published or posted content.If your resort has put a lot of thought, time, and effort into your content, it only...
Email marketing has always been an effective way to reach out to existing and prospective guests. It’s organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you...
Incentives are a great way to keep loyal clients as well as acquire new ones. You can reward your former and prospective guests in different channels such as social media sites or on your direct website using eTourism Online’s coupon code...
Are there important events at your resort that you just need to share with the world? Perhaps your resort is sponsoring a fashion show or want to show your prospective guests how close your resort is from the beach, then Livestream for Facebook is the...
It’s been weeks since Google rolled out Instant Previews—a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass.Though experts have yet to see how much this...
Google pushes the boundaries in search even further by creating a speedier and more useful user experience with its new feature, Instant PreviewsLaunched early this week, Google Instant Previews gives users the ability to see a website without leaving the Google...
Christmas holidays are coming up so it’s time to brush up on your Internet marketing strategies if you want increased bookings before the year ends.Here’s a quick list on what you need to work on before the happiest season of the year comes:Work on local...
Time and time again, online marketing experts stress the value of a well-optimised website and content. For most resort operators, Search Engine Optimisation (SEO) may be something too technical that they would rather stick to other online marketing channels.But...
Twitter has allowed users in the U.S. to tweet their location via its Places feature for a while now, but recent developments show that Places may be taking it a step further by letting businesses “claim” a location or place.The “claiming” of...