Microsoft and Facebook recently announced a new partnership that brings “Like” data and profile search to Bing.This collaboration is meant to create a more personalised search results, by essentially serving everyone a different search experience, based on...
Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.Even during a downturn, hoteliers who have been aggressive and proactively focusing on ROI-centric online marketing campaigns have...
Call-to-action (CTA) is an integral part of every online marketing campaign as it is the driving force that will convert your guests. It can be an image or text that tells your readers what action they should be taking next. If you’re not generating enough...
Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including promoted accounts on the "suggestions for you" feature on Twitter.com. This new product suggests users to follow...
Your resort’s Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective? The best way to be sure is by adding Google Analytics to your fan page. It’s...
Gone are the days that Facebook interaction meant just occasional comment exchange on photo albums, notes and status updates. People now get to share links of articles they liked from other sites or photos they find interesting through Facebook and Twitter...