Landing pages have become a standard marketing practice for anyone attempting to increase conversion. They are essentially the page where someone lands after clicking links in a newsletter or online ads.But to be effective, there’s a bit of art and science...
Facebook recently unveiled “Places”, their much-awaited geolocation feature.How is it different from other location-based services such as Foursquare? Well, for one, Facebook boasts of 500 million users under its belt—beating its competition with...
You know that sharing photos is an integral part of socialization in Facebook and as a quick-thinking hotel operator, you already have a stock of photos that are ready to be published.Most hotels and apartments post photos of products and services on their pages to...
Your Resort website is the centrepiece of a successful online marketing strategy. It is integral to ensure that your website contains all the important features of online marketing; SEO and SEM. We have told you previously of the importance of content within your...
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...
Not getting the desired number of leads from your hotel’s e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don’t find it interesting.If you haven’t read out past entry, Things to Remember When Making...
It is common for hotels and resorts to post a lot of content online to attract various travellers to their location. From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their...
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential of...
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote your...