Every resort has experienced getting small complaints from their guests one time or another, be it because they don’t like the scent of the free soap or that the concierge wasn’t very helpful. They are usually issues that are easy to address but when they...
While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potential—by using tags. The feature was overlooked by many people who aren’t staying...
Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today—the only difference is that Internet advancements have...
You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?First, being online increases...
Yahoo! Search Products announced this week that Bing will now officially power Yahoo’s organic search results in USA and Canada, more specifically their web, image and video search. However, they have yet to announce its official roll out in Australia,...
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won’t bring you closer to success.Read below on ways to help you measure your brand’s overall...
Hotel marketers already know that content is king, queen and prime minister that’s why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that content...
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers.How do you reach them? You must make sure that your website appears where they are searching and that they can understand what you are offering. ...
After setting up your hotel’s dynamic, content-managed website, what’s next?Well, you have to test if it works--by saying “it works” doesn’t mean it’s live and people can actually go to the website. For a website to be called...