The travel industry is being taking over by internet giants. First Google infiltrated the travel industry with its Google maps, its partnership with online travel guide Ruba and rumoured acquisition of ITA, and now Microsoft is set to enter the industry with Bing...
Month: June 2010 Archive
Mobile internet- What does this mean for Resorts?
The internet has truly turned mobile. The popular trend in today’s society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere –...
How to manage your reputation in the wake of Social Media
With the developments of the internet and the increasingly popular trends of Social Media, reputation management has become a defining feature for many online users. Never before has it been this easy for people to find out personal information of other users. With a...
Where are your Hotel Bookings Being Generated?
Gone are the days where majority of hotel bookings were made via calling the hotel direct. In today’s mobile and social media society, the growing trend revolves around online; Online Travel Agencies (OTA), hotel websites, and mobile devices. More and more hotel...
The question hotels are asking is ‘Do we really need a mobile strategy?’
The answer to this questions is technically no, you don’t NEED one, but here are a few reasons how your hotel could benefit, and why you might WANT one.The age of the mobile is upon usMobile technology is no longer something we are anticipating, it is officially...
Blogs and Search Engine Traffic go Hand in Hand
In a recent blog post we explored if starting a blog was right for your hotel. In this post we are going to include some useful tips when blogging. Maintaining a regular blog is a sure way to increase your search engine traffic. A blog works as a powerful...
Facebook “Like”- How it can benefit your hotel
The new Facebook “Like” button has been active since early april and we are beginning to see some interesting ways that this feature can benefit your Hotel!The new and improved “Like” button is said to act as an open channel, giving hotels the...
Search Engine Optimisation via Video’s
Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content – the video.Videos are a great addition to your website for numerous reasons they are; entertaining for your viewers to watch, a great...
SEO for your website: A few tips
When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy.An effective strategy would see your website rank highly in major search engines such...