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Posted on Apr 30th 2018 by Bryan Marsh
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing responsive design t...
Posted on Mar 7th 2017 by Bryan Marsh
Smartphones have all but destroyed landlines, and they've struck a serious blow to desktop too, with mobile searches overtaking those made on a laptop or PC for the first time in 2015. There's no longer any argument that the future of content marketing is...
Posted on Nov 19th 2016 by Bryan Marsh
Mastering mobile can make the difference between skyrocketing booking rates and stagnation this holiday season. In today's blog, we'll look at 4 key ways you can make the most of mobile marketing to reach more of your guests this Christmas. A Responsive W...
Posted on Sep 8th 2016 by Bryan Marsh
Whether your target guests are young or retired, married or single, smartphones are their constant companions. The soaring popularity of smartphones across all demographics resulted in mobile searches overtaking those made on desktop for the first time la...
Posted on May 13th 2016 by Bryan Marsh
With 87% of Millennials admitting their phone never leaves their side day or night and 68% of smartphone users checking their phone within 15 minutes of waking up, ensuring your content can be engaged with from a small screen has become an essential compo...
Posted on Apr 21st 2016 by Bryan Marsh
If you haven't made sure your hotel's website is easy to use on mobile devices yet, you're going to miss out on a whole lot of conversions. That goes without saying. What's perhaps more surprising, is that simply building a mobile version of your...
Posted on Apr 9th 2015 by Lee Tester
The internet is becoming more mobile by the day, and unsurprisingly, it's Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal w...
Posted on Apr 1st 2015 by Bryan Marsh
2014 saw an upsurge in travellers using their handheld devices not only to browse and plan their breaks, but also to book. Although it does not yet rival desktop when it comes to booking volume, mobile has become a major distribution channel which hotels...
Posted on Mar 25th 2015 by Bryan Marsh
Today's travellers are researching, planning and booking their breaks online, and more than ever before their using their Smartphones to help them do it. It's a trend that is only set to escalate according to data specialists Euromonitor, who predict that...
Posted on Mar 11th 2015 by Bryan Marsh
As you've probably heard, Google recently made an announcement stating its intention to use mobile-friendliness as a ranking signal from April this year. In case you still needed it, this news should be the final push you've been waiting for to make a mob...
Posted on Jan 27th 2015 by Bryan Marsh
In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users. The email notifications, which have been sent out on a mass scale via W...
Posted on Sep 24th 2014 by Bryan Marsh
There's no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won't just cause a headache for your guests, it'll lose you masses of...
Posted on Jun 25th 2014 by Bryan Marsh
Email opens on mobile devices have soared from just 11% in 2011, to a steady 45% of all email opens in 2014. As email opens on mobile grow and grow, desktop and webmail opens are rapidly falling, leaving email marketers who want to reach their audience no...
Posted on Feb 19th 2014 by Bryan Marsh
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instea...
Posted on Jan 23rd 2014 by Bryan Marsh
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven't done so already, implem...
Posted on Sep 16th 2013 by Bryan Marsh
If you want to maximise bookings this festive season, you've got to start now.With Christmas and New Year's fast approaching, here are some tips for making the most of the busiest booking period of the year. Get Ready Planning and preparation is the first...
Posted on Aug 23rd 2013 by Bryan Marsh
If you want to remain ahead of your competitors you need to be constantly creating, monitoring and managing your marketing content across multiple online platforms. So how can you be sure you're focusing your efforts wisely? Here are five current marketin...
Posted on Jan 8th 2013 by Bryan Marsh
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commerce...
Posted on May 14th 2012 by Bryan Marsh
Writing recently in Google's AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platfo...
Posted on May 11th 2012 by Bryan Marsh
The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones....
Posted on Feb 28th 2012 by Bryan Marsh
After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe,...
Posted on Feb 10th 2012 by Bryan Marsh
Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users....
Posted on Feb 1st 2012 by Dennis Schaal
If you want to reach mobile consumers who'll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?...
Posted on Dec 7th 2011 by Bryan Marsh
There's no question that mobile devices have become a staple in everyday living around the world. With the number of Smartphones and other mobile devices being used on the rise, there comes a corresponding growth in mobile Internet browsing....
Posted on Dec 1st 2011 by Ryan Kim @ Gigaom.com
Android users who download the latest version of Google Maps from Android Market will now be able to locate themselves inside airports, malls and big department stores that partner with Google and share their floor plans. Google Maps will offer the famili...
Posted on Nov 11th 2011 by Bryan Marsh
Today we're excited to announce the release of our Mobile Interface on the eTourism Content Management System. The eTourism Development Team have been hard at work building an interface that is feature rich but simple to use. This new feature has been rol...
Posted on Feb 4th 2011 by eTourism
You can create the most personal and influential marketing message but it won't help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
Posted on Feb 3rd 2011 by eTourism
In this digital age it's important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers....
Posted on Jun 28th 2010 by Bryan Marsh
The internet has truly turned mobile. The popular trend in today's society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere " buse...
Posted on Jun 21st 2010 by Bryan Marsh
The answer to this questions is technically no, you don't NEED one, but here are a few reasons how your hotel could benefit, and why you might WANT one. The age of the mobile is upon us Mobile technology is no longer something we are anticipating,...
Posted on Mar 15th 2010 by Pascal Metivier
Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services....