With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing...
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property’s performance and reputation on TripAdvisor, allowing...
If your hotel website is an important component of your marketing strategy, then website analysis is necessary for you. If you see your virtual presence as a great avenue to attract guests to your resort, then you should invest time in analysing your website to...
Over the past few years, the online travel industry has immerged as one of the most popular and booming online industries. Search engines have readily become one of the first points of call for prospective travelers to research all their travel related queries.In a...
Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twitter is not...
Apple is making waves by launching a new program, iAds. This new software for mobiles, is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google’s AdWords application features a similar...