Facebook Announces Updated Mobile Apps and Deals Integration

In the Facebook press conference last Thursday, the social networking site announced that it is making updates to its mobile apps — specifically when it comes to Facebook Places.

Facebook’s 200 million mobile users will also be happy to know that Facebook for Android will now come with Groups and Places integration.  This is good news since Android users previously had to check in via the Facebook mobile site.

Apple, on the other hand, is getting the ability to add photos to checkins and better tagging for the Facebook Places for iPhone.  This update should enhance the experience for those already using the service in-app. These updates are not available yet, but should be soon.

Another announcement of Facebook is the integration of Deals, a new application within Facebook’s iPhone app that lets you find deals at nearby businesses.

There are four types of deals: Individual Deals (for discounts, free stuff or other rewards), Friend Deals (where you and a pal claim something together), Loyalty Deals (for the regulars) and Charity Deals (which allow you to donate to a cause).

The service is only available in the refreshed iPhone app, but Android users can access deals via touch.facebook.com (as they did when they wanted to use Places before the Android refresh).

It works like this: users can find deals by looking for the yellow icon when go to check in using Places (see below). Simply click on the deal to claim it, and then show it to the cashier to cash in. Deals claimed will be shared on your News Feed, which will allow your friends to reap the same benefits if they so choose.  For example, your resort can offer guests’ third night stay at 50 percent off during low seasons, a free buffet breakfast or a complimentary lunch to anyone who checks in every Wednesday.  The promotional possibilities are endless.

Right now, Deals will be rolling out in the U.S. over the next few days, but Facebook says it will be expanding over time.  You can check out more details on the Facebook blog. Facebook has also posted a video to show other merchants how they can start using the Deals platform.

In the end, Deals could a big game-changer when it comes to the future of geo-location services as it makes it easy for businesses (your resort in particular) to reach their clients or prospective clients through their special promotions.