Published Articles

If there is such a thing as the Holy Grail of the resort industry, it should be customer service. After all the effort that's put into the advertising and promotion about a resorts scenic views and top notch amenities, it is actually great customer serv...

Social media is fast becoming an essential part of the marketing mix for different brands. Resorts are now integrating social networking sites into their marketing campaigns; be it to promote their product, monitor conversations about their product, dete...