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Posted on Dec 10th 2023 by Bryan Marsh
Learn about the digital marketing trends in Queensland tourism in 2024. Use these strategies to boost your hotel's online presence, reach more guests, and increase your property's revenue this year....
Posted on Nov 20th 2023 by Bryan Marsh
Discover the latest data, insights, and highlights shaping the tourism industry in Queensland in 2023....
Posted on Apr 1st 2023 by iLaunch Support
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make ma...
Posted on Sep 1st 2022 by iLaunch Support
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about maki...
Posted on Oct 8th 2019 by Bryan Marsh
Early this year, Google officially stopped access to Website Translator - a valuable tool that allowed free content translation in a variety of languages. For businesses and professionals with a website pulling in a global audience, Google Website Transla...
Posted on Jun 10th 2019 by Bryan Marsh
In recent months, you may have noticed that Google Maps on your website has been made unusable with a message reading "This page cannot load Google Maps correctly." If this has affected you, this is due to the mid-2018 introduction of Google's new Google...
Posted on Sep 27th 2017 by eTourism Support Team
Do you have an SSL certificate on your hotel's website? If not, it's time to act fast. That's because from the start of October onwards, Google Chrome will release an update that will display a "Not Secure" warning on any web page, contact form or input f...
Posted on Jan 27th 2015 by Bryan Marsh
In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users. The email notifications, which have been sent out on a mass scale via W...
Posted on Sep 22nd 2014 by Bryan Marsh
The Apple Watch was unveiled in a live event in California last week, alongside a preview of the iPhone 6 and 6 Plus. Set to go on sale early next year, the highly anticipated product is Apple's first all-new design since the original iPad in 2010....
Posted on Aug 12th 2014 by Bryan Marsh
At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed 'Pigeon.' The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals...
Posted on Mar 13th 2014 by Bryan Marsh
Noticed anything different about the Google search results lately? In the last few days the search company has begun rolling out a new design which changes the way organic search results and ads are displayed to desktop users....
Posted on Feb 12th 2014 by Bryan Marsh
Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact...
Posted on Jan 28th 2014 by Bryan Marsh
Speculation is rife that Expedia has been penalised by Google, losing an estimated 25% in its search visibility. It is thought that the search giant has come down hard on the major travel website thanks to evidence the company was using a paid links schem...
Posted on Dec 18th 2013 by Bryan Marsh
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away fro...
Posted on Nov 27th 2013 by Bryan Marsh
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages. Bing will reportedly now serve up property reviews, ratings and photos, as well as TripAdvisor's price comparison tool i...
Posted on Oct 16th 2013 by Bryan Marsh
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The update, nicknamed Hummingbird, is the search company's latest move designed to deliver a higher quality service to its users. How the updat...
Posted on Oct 2nd 2013 by Bryan Marsh
At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search giant has just made all search enquiries encrypted using...
Posted on Sep 30th 2013 by Bryan Marsh
We've all seen them the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday. Now, taking the world's photo-sharing obsession as its inspiration, a new Instagram themed hotel is...
Posted on Jan 8th 2013 by Bryan Marsh
The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the list....
Posted on Sep 18th 2012 by Bryan Marsh
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's....
Posted on May 24th 2012 by Bryan Marsh
In an attempt to understand the travel planning behaviour of its customers, Orbitz have discovered a surprising fact: Mac users are 40% more likely to book a 4 or 5 star hotel than their PC using counterparts. The findings are being used along with a moun...
Posted on May 15th 2012 by Bryan Marsh
Travel firms all over the world have had to keep pace with rapid changes within the industry over the past few years. Many of these new challenges are common to all markets but there are specific differences in individual market development levels and con...
Posted on Mar 6th 2012 by Bryan Marsh
Only Months after the launch of TripAdvisor's new hotel ratings system it has been pulled. The reason we believe is due to negative feedback from the hospitality industry with TripAdvisor admitting it has "some work to do"....