Email Marketing
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Posted on May 20th 2020 by Bryan Marsh
The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke...
Posted on Nov 12th 2018 by Bryan Marsh
Are your email campaigns' click-through-rates underwhelming? If so, it's time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel's email CTR, so you can boost levels of engagement and drive more guests back to your hot...
Posted on Sep 28th 2018 by Bryan Marsh
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it's simple: the bigger your email subscriber list, the more opportunities you have to engage guests...
Posted on Aug 13th 2018 by Bryan Marsh
You don't need to hear it again: it's easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is email. In today's blog we'll look at how you can leverage what you alr...
Posted on Feb 2nd 2018 by Bryan Marsh
2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus' State of Email study. But email, just like every other kind of marketing...
Posted on Dec 8th 2017 by Bryan Marsh
Out of all the tactics marketers will put into action to compete for their audience's attention this holiday season, email marketing continues to be one of the most important. If you want to maximise bookings this Christmas, you need to plan out a strateg...
Posted on Oct 20th 2017 by Bryan Marsh
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will t...
Posted on Sep 8th 2017 by Bryan Marsh
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they're ending up straight in the "Junk" file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave high...
Posted on Jul 19th 2017 by Bryan Marsh
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil...
Posted on Jun 14th 2017 by Bryan Marsh
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guest...
Posted on May 25th 2017 by Bryan Marsh
Most of us already receive more emails on a daily basis than we can comfortably handle a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Posted on Apr 12th 2017 by Bryan Marsh
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today's post, we'll look at some of the most common mistakes which could be jeopardising your open and cl...
Posted on Feb 15th 2017 by Bryan Marsh
Whatever exciting new social networks, apps and digital strategies emerge for reaching your guests in the coming months, email marketing is going nowhere in 2017. It remains one of the most powerful and cost effective ways to reach your guests wherever th...
Posted on Oct 11th 2016 by Bryan Marsh
Maintaining a high click-through rate is essential if you want your hotel's marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you've been running your hotel's email marketing campaign for a while, no do...
Posted on Jul 16th 2016 by Bryan Marsh
Building a sizeable contact database is the first step of any email marketing campaign and it's perhaps the task that gets talked about the most. If you actually want to drive results though, you've got to pay as much attention to building a trustworthy r...
Posted on Apr 27th 2016 by Bryan Marsh
Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and...
Posted on Apr 13th 2016 by Bryan Marsh
Although much of the focus has shifted to social media marketing in recent years, when it comes to reaching out to your guests with highly targeted messaging, email is pretty hard to beat. Used effectively, it's a powerful way to drive guest loyalty, impr...
Posted on Mar 1st 2016 by Bryan Marsh
Email marketing allows you to deliver targeted messaging to countless guests all over the world at a low cost, and at a time that suits both you and them. But if you want to compete against some of the biggest companies in the world for attention in your...
Posted on Dec 3rd 2015 by Bryan Marsh
Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re...
Posted on Mar 17th 2015 by Bryan Marsh
Your email contact list has a pretty short shelf life. It degrades over time as your contacts decide to opt-out of email communication, forget their passwords, or simply abandon that old email account they only set up to fill in website forms. That's why...
Posted on Feb 17th 2015 by Bryan Marsh
A high bounce rate is bad news for any email marketing campaign. Not only does it mean a high percentage of your messaging is not reaching the people it's meant to, it can also tarnish your sender reputation and damage the deliverability of future campaig...
Posted on Feb 3rd 2015 by Bryan Marsh
Email marketing is one of the best ways to connect with your guests, drive traffic to your website and generate bookings. It also offers the best ROI of all the digital channels, making a creative, ongoing email campaign a necessity for any business that...
Posted on Jan 20th 2015 by Bryan Marsh
If you're anything like us, you've probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break. It's highly likely that some of your guests feel the same, which is why this is a great time to bring...
Posted on Oct 29th 2014 by Bryan Marsh
It has happened to all of us. You've created the perfect email message for your guests. You've polished each sentence to address their needs and engage their interests. You've taken time to pick the most compelling subject line you can think of....
Posted on Oct 16th 2014 by Bryan Marsh
Your guests might be stocking up on sweets for trick-or-treaters, but it's time for you to think slightly further ahead and start strategising your resort's Christmas email campaigns. Email continues to be one of the most effective ways to reach your audi...
Posted on Jun 11th 2014 by Bryan Marsh
Email remains one of the very best ways to reach your guests online. But that's only if you're reaching people that actually want to hear from you. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you can't r...
Posted on May 29th 2014 by Bryan Marsh
With most people receiving around 81 emails a day, the average inbox is a pretty crowded place. Sending out highly targeted, carefully crafted messages that offer real value to your guests is essential if you want to compete against this clutter and hold...
Posted on May 13th 2014 by Bryan Marsh
Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will really love, if it simply sits there, unopened once it drops into the...
Posted on Apr 9th 2014 by Bryan Marsh
It's less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money...
Posted on Mar 26th 2014 by Bryan Marsh
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you're not staying on top of the hard data, how can you be sure all your hard work is...
Posted on Feb 26th 2014 by Bryan Marsh
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you're doing it right. The key is to ensure you're sending out professional, welcome...
Posted on Oct 17th 2013 by Bryan Marsh
The transactional or 'Thank You' email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list. These are one of the most effective kinds of marketing emails for impro...
Posted on Sep 19th 2013 by Bryan Marsh
Suffering from email marketing writer's block? Your email content is just another great platform to showcase all that makes your property unique. Here are 10 simple email-blast ideas to get your creative juices flowing and your guests clicking and booking...
Posted on Sep 5th 2013 by Ashlee Hume
No doubt you've heard the expression 'Less is More' numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property owners think people are reading through their entire emails....
Posted on May 29th 2013 by Ashlee Hume
If you've been concerned about sending email campaigns for those Winter Specials to guests who have already booked, your worries are over. Introducing iLaunch's new 'database exclusion' functionality which allows you to import a database of particular con...
Posted on May 21st 2013 by Ashlee Hume
In today's society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right. So what is considered to be great email marketing? Images, content,...
Posted on Feb 22nd 2013 by Ashlee Hume
Pick me, pick me! It's the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source: www.vision6.com.au...
Posted on Jan 21st 2013 by Ashlee Hume
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can't be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
Posted on Jan 8th 2013 by Bryan Marsh
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commerce...
Posted on Dec 17th 2012 by Ashlee Hume
So you've created a fantastic email campaign, you're offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it's now on its way to everyone in your database....
Posted on Dec 13th 2012 by Ashlee Hume
I'm sure you've questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient's name really work? Well, it is definitely one way to make your email stand out when someone is scanning their bu...
Posted on Nov 19th 2012 by Bryan Marsh
If you've noticed the click-through rates on your email marketing campaigns have take a nose dive recently, it's time to inject some creativity into the special promotions you're sending your guests. So what kind of deals can you send? Take a look at the...
Posted on Oct 4th 2012 by Bryan Marsh
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the launch of Guest Connect, a new module within the iLaunch Content...
Posted on Sep 27th 2012 by Bryan Marsh
We've already discussed the importance of using segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information such...
Posted on Jul 9th 2012 by Bryan Marsh
Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most effective way to do this is to personalise your message, and...
Posted on Jul 4th 2012 by Bryan Marsh
How many emails do you receive each day? And how many of those do you actually open? When you're scanning your inbox each morning, chances are it's the email subject line that determines which emails you open and which you send straight to your trash can...