Posted on Feb 19th 2014
in Content Marketing
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere.
But following the launch of Google’s much spoken about Panda and Penguin algorithm updates, regularly adding fresh, engaging, high-quality content to your resort’s website has become essential to securing a higher position in the search rankings.
Still not convinced? If your property doesn’t have a blog, here are 3 major reasons you need to get one fast.
Google loves fresh content
Without a blog, most business websites tend to be quite static - except for minor occasional updates, there’s rarely really reason to update them. This lack of new content might make life easier, but it is very bad news for SEO. When Google and the other search engines crawl the web, fresh and original content is awarded a major head-start in the race to the top of the SERPs. A blog is the perfect way to get new, keyword-rich content onto your property’s site on a regular basis, helping you to score points with the search engines while keeping your guests engaged and frequently coming back for more.
Content Powers Social Media
Creating blog content gives you built-in material to share with your social media networks on a regular basis. Not only does this promote audience engagement and drive traffic to your content, it also helps generate lots more inbound links to your website, boosting your credibility rating in the eyes of Google so you can steadily work your way up the rankings.
Blogging Helps Demonstrate Expertise
Since your blog entries are likely to be focused on a small group of regular topics around your facilities, location and local attractions, Google will view your posts as being linked together and eventually come to perceive your website as an authoritative source of information about these topics. With Google intent on serving up only the most useful and relevant websites on the first few pages of the SERPs, this perceived expertise pays dividends when it comes to your organic search rankings.
Has your property committed to a regular blogging routine? Let us know in the comments below!
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