Posted on Nov 14th 2011
in Content Marketing
That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding some of the top reasons why great content fails can put you on a righteous path that enables you to succeed with future pieces of great content.
And if anything positive can come from failure, it's a good lesson or two. We've come in contact with a few content failures in our experience as content creators, so we've nailed down 6 compelling reasons -- and lessons to learn from -- why great content fails. Read the full article at HubSpot.
