Polling is a powerful but often overlooked tool than can help you gather feedback for your resort, build a community, create fresh content and even increase your website traffic. Best of all, it can easily be worked into your social media strategy simply by posing an open or closed-ended question to your audience on Facebook.
Still not convinced? Let’s take a closer look at 4 of the key benefits of incorporating a poll into your next social media marketing campaign.
1. Feedback
‘Social listening’ on Facebook is a great way to find out what people are saying about your property, but why not be more direct and simply ask your guests outright what they think via a poll?
Your social audience may just provide some of the most honest and valuable feedback you’ll ever receive. Best of all, they will gladly do it for free – all you need to do is ask.
2. Community Building
Running a poll on social media clearly signals to your audience that you value their opinion and want to make your services better for them. It shows that you see the social communication channel as more than just a one-way street, helping you build trust and forge a strong and loyal online community.
3. Content Creation
Each time you run a poll you get two pieces of content to share with your audience: the poll itself, and the results shortly afterwards. If only creating content for your blog was this easy!
4. Increase Your Reach and Boost Traffic To Your Website
By running polls and encouraging your readers to share both the poll itself and the results of the poll each time you do so, you can start to get your resort’s name and content in front of your audience’s wider social network on Facebook. Each social share widens your reach and drives more traffic back to your resort’s website, which can only translate to good things for your booking rates!
Has your resort tried social media polling? Is it something you would try in the future? Let us know in the comments below!
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