Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges.
Paying attention to these 3 key areas will help you create videos that engage your guests and drive website traffic and bookings.
Get Creative with Video Type
One of the biggest struggles when it comes to video marketing (or any other kind of marketing, for that matter) is simply coming up with new ideas. After all, there are only so many times you can recycle old content.
The great thing about social media is that the possibilities are really only as limited as your own imagination and creativity. There are all kinds of different videos you can create to keep your hotel’s publishing schedule interesting and keep your guests engaged and coming back for more. Some ideas include videos around popular topics (take a look at the Trending Topics section on Facebook and Twitter for inspiration) a video around a big national or international event or public holiday, some kind of ‘How to Video’, ‘How to Have a Great Time on the Gold Coast’ for example, a video tour or an exclusive look ‘behind the scenes’ of your hotel.
Choose the Right Production Tool of Your Budget
Since the popularity of video has skyrocketed in recent years, it’s no surprise that social networks such as Instagram, Vine and Twitter have made it super simple to create, upload and edit video within their platforms. If your hotel only has a small video marketing budget to play with, this is a great option.
If your budget is larger and you have some video editing experience, you might try out software applications such as Adobe After Effects to create your videos for as little as $30 a month.
Perhaps you’re looking for a slick, professional product that will really show off your property’s best features? If so, it’s best to call in the video marketing experts. Look for a complete video marketing package that includes shooting, scriptwriting, storyboarding, voiceover and editing – prices typically start at around $1000.
Assess Your Videos’ Performance
YouTube’s analytics system gives you plenty of free insights into how your video is being consumed, including valuable data on views and shares. If you want to drill deeper into the performance of your videos, signing up for a paid membership on websites like Wistia or Vimeo will allow you to delve into metrics about the kind of people that are watching your videos and how long for.
Armed with this data, you can go on to tweak your videos for greater success.
A Final Note
The videos that find a big audience on social media are typically short, topical and highly relevant to your audience’s specific wants and needs.
What do you think? Do you have any video marketing tips to share? Let us know in the comments below!
PAGES AND BLOG POSTS:
- 5 Ways to Climb the YouTube Search Rankings
- 5 Online Marketing Resolutions Worth Keeping
- 5 Free Ways to Boost Your Hotel’s Engagement Rates on Social Media
