Posted on Feb 19th 2014
in Search Engine Marketing
With the world of Search constantly changing, and countless new tactics popping up in the marketer’s SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results?
Now that we’re two months into the New Year, let’s take a look at some of your top priorities for SEO success in 2014.
Focus on Mobile SEO
Marketers have been preaching the importance of mobile search marketing for the last few years, and new data from Nielsen shows for sure that they were right. A recent study from the insights and data experts found that 48% of mobile consumers start their purchase journey by making a search enquiry, which means if your resort hasn’t already put in place mobile strategizes such as a mobile optimised site, it’s time to do so – or risk losing out on bookings.
Ramp Up Your Social Media Efforts
Everyone already has a social media presence, or it at least seems like it, and according to eMarketer, the phenomenon is going nowhere with an estimated 2.55 billion people expected to belong to a social network by 2017. Considering the world’s entire population is thought to stand at around 7 billion, that’s a staggering amount.
An effective social media strategy adds value to a brand’s online marketing campaign on almost every level, boosting customer support, enhancing branding, aiding audience research and driving bookings. With so much valuable data and a plethora of different platforms to juggle, it’s easy to forget that thanks to the way Google has changed the way it prioritises social content in search, social media has also become an integral part of a successful SEO campaign. Moving forward, striving to nurture and grow your social media audience should continue to be one of your key priorities if you want to engage your guests and climb the rankings in the coming months.
Get Serious About Audience Segmentation
Developing a clear understanding of your audience is crucial to the success of any kind of marketing campaign, and SEO is no different. Taking time to research the needs and wants of your specific guests groups will help you identify and create the kind of content that resonates most with them. Testing these content campaigns across SEO and other marketing vehicles will help you yield the best results.
What are your top SEO priorities for 2014? Let us know in the comments below!
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